Case study

HAPP AI
in e-commerce

How one AI assistant replaced customer support β€” tracking orders, processing returns and boosting sales through personalised recommendations.

Capabilities

What HAPP AI does in e-commerce

From product search to delivery rating β€” the assistant accompanies every buyer at every step.

Order tracking

The buyer sends an order number β€” AI instantly replies where the parcel is and when it arrives.

Where is my order #4821?
🚚 On the way, arrives tomorrow

Personalised recommendations

AI selects products based on budget, preferences and each client's purchase history.

Find me sneakers under $80

β†’ Here are 3 options for you πŸ‘Ÿ

Returns & exchanges

Return filing, refund status and size exchange β€” no queue, no operators.

Return #4821βœ“ Approved
Reason: wrong size
Refund: 2–3 business days

Cart recovery

If a buyer left with a full cart β€” the assistant sends a reminder via messenger and helps complete the purchase.

Reminder

πŸ›’ 3 items in your cart

Complete purchase β†’

Review collection

After delivery the assistant asks to rate the product and leave a review β€” automatically and on time.

Your order delivered

Rate your purchase ⭐

Real call

Hear how AI assists a buyer

A real recording β€” a buyer checks their order status through the HAPP AI voice assistant.

Online store Β· Voice assistant

Buyer checks order status

0:00--:--
2,400+ orders / month
< 2 sec response
89% automated
Results

Numbers that speak for themselves

Real online store metrics 30 days after connecting HAPP AI.

of buyer requests handled by AI without an operator

89%

Orders

2 400+

orders per month via messengers

Conversion

+28%

conversion growth from personalised recommendations

How it looks

All your analytics β€” on one screen

Upload your dialogs and the empty dashboard comes alive on its own: scoring, conversion, AI performance and tokens fill in before your eyes.

my.happ.tools/analytics
Analytics
7 days30 days90 days

Overview

Calls

0

↑ 0%

Avg. duration

0:00

↑ 0%

Tokens spent

0k

↑ 0%

Total sessions

0

↑ 0%

Unique contacts

0

↑ 0%

AI-handled

0%

↑ 0%

Usage timeline

No data for the selected period

AI performance

0%

0

AI sessions

0

Manual

Assistants

Assistant metrics

No data for the selected period

Dialogs over time

No data for the selected period

Channels & contacts

Channel metrics

No data for the selected period

Contact stats

0

Unique

0

New

0

Returning

New-contact target0%

Channels over time

No data for the selected period

Activity heatmap

MonTueWedThuFriSatSun
101520
Peak: Tue 18:00 Β· 142lessmore

Top contacts

No data for the selected period

Tokens & tools

Total cost

$0.00

Total tokens

0

Tokens by model

No data for the selected period

Tokens by assistant

No data for the selected period

Token usage

No data for the selected period

Calls by number

No data for the selected period

Recent contacts

No data for the selected period
Capabilities

What sales owners get

A full picture of chat quality β€” no manual checking. AI reads every dialog and shows who's really selling.

Scoring

A score for every manager

AI scores every dialog on 10+ criteria: speed, script adherence, objection handling, closing for action.

Today Β· 142 dialogsRanking
  • 1
    S

    Sarah K.

    142 dial. Β· 0:48 reply

    ↑92
  • 2
    A

    Andrew M.

    118 dial. Β· 1:12 reply

    ↑78
  • 3
    I

    Irene S.

    96 dial. Β· 2:04 reply

    β€”66
  • 4
    P

    Peter V.

    71 dial. Β· 3:20 reply

    ↓54
  • 5
    M

    Mike L.

    58 dial. Β· 4:50 reply

    ↓41
Team average66 / 100
Lost leads

Lost-lead detection

AI finds dialogs where the customer was ready to buy but the rep didn't close β€” with quotes.

Lost this week$1 820
B
Ready to order, send payment details
no reply Β· 4 hrs
Lost lead Β· $320

AI: reach out first with a βˆ’10% offer β€” 64% recovery chance

Benchmark

Team & industry benchmark

Who leads, who lags β€” and how your conversion compares to your niche.

+0%vs market
Scripts

Script-adherence control

Upload a checklist β€” AI verifies every conversation stage in 100% of dialogs.

Greeting per script
Needs discovery
Value pitch
Objection handling
Closing for action
Adherence3 / 5
Reports

Reports in any format

Export analysis results to PDF, Excel, CSV or Google Sheets β€” for management, finance or your CRM.

PDF

PDF report

1.2 MB

XLSX

Excel

320 KB

CSV

CSV

84 KB

GS

Google Sheets

online

Control

Owner dashboard

How many dialogs, the team score, how many lost leads β€” on one screen, in real time.

  • A score for every manager, from their chats
  • How many leads β€” and how many were lost
  • Conversion and trends β€” in real time
Today Β· 14:32live

Dialogs

142

+18 this week

Score

66

+4 this week

Lost

14

βˆ’6 this week

Conversion Β· 14 days+23%
Client review

What store owners say

Our support team was drowning in repetitive questions β€” where's my order, how to return, is it in stock. After HAPP AI 89% of these close automatically. We halved the support team and redirected resources to growing the store.

Maxim Semenchenko

Founder, ModaShop β€” multi-brand online store

Setup

How to connect HAPP AI to a store

From sign-up to the first automated reply β€” under an hour.

Step 1

Connect your sales channels

Connect Telegram, Instagram, Viber or WhatsApp β€” wherever your buyers already are.

  1. 1Sign up at my.happ.tools
  2. 2Connect the required channels in the Channels section
  3. 3Check incoming messages in the unified inbox

Supported channels

  • Telegram
  • Instagram Direct
  • Viber
  • WhatsApp Business
  • Facebook Messenger

Step 2

Configure the assistant for your store

Upload your catalogue, connect CRM and set up scripts β€” the assistant will know every product and every order status.

  1. 1Upload product catalogue and delivery terms
  2. 2Connect your CRM or order management system
  3. 3Set up support and recommendation scripts

What to prepare

  • Product catalogue (CSV, API or manual)
  • Delivery and return policy
  • CRM or order system access
Ready-made scenarios

Deployed in days, not months

Ready-made scenarios for the e-commerce vertical β€” configured to your processes and launched without development.

E-commerce / Retail

  • Website order confirmation
  • Undelivered parcel outreach
  • Sleeping buyer reactivation (90+ days)
  • Voice product search by catalog
HAPP AI

Fintech / Banking

  • Loan payment reminder
  • Soft collection (0–30 days overdue)
  • Suspicious transaction confirmation
  • Approval & new product notifications

HoReCa / Restaurant

  • Table or room booking
  • Delivery order acceptance
  • FAQ: hours, location, menu
  • Post-visit review collection

Healthcare

  • Appointment, doctor & slot selection
  • Visit reminder 24 hrs before
  • Primary care declaration signing
  • Lab results notification

Beauty / Wellness

  • Procedure booking
  • Pre-visit confirmation reminder
  • Lapsed client reactivation
  • Upsell of related procedures

EdTech

  • Free lesson booking
  • Course payment reminder
  • Feedback / NPS after module
  • Lapsed student reactivation

Logistic / Delivery

  • Delivery address & time confirmation
  • Client-initiated slot rescheduling
  • Undelivered parcel outreach
  • Complaint intake & escalation

Real Estate / Auto

  • Ad lead qualification
  • Viewing / test-drive booking
  • Re-engage 'didn't buy a year ago' base
FAQ

Frequently asked questions

Answers to the most common questions about HAPP AI for online stores.

Can HAPP AI track orders in real time?

Yes. HAPP AI connects to your order management system via API or Webhook. A buyer sends an order number β€” the assistant instantly retrieves the live status and responds.

How does AI recommend products?

The assistant analyses the buyer's request, budget and previous purchases. Based on your catalogue it generates personalised recommendations and sends them directly in the messenger.

Can the assistant process returns?

Yes. The assistant collects the necessary information, creates a return request in your system and notifies the buyer about refund timelines. All without an operator.

Which CRMs and platforms are supported?

HAPP AI integrates with Bitrix24, amoCRM, KeyCRM, Shopify, WooCommerce and others via API or ready integrations. For custom systems β€” Webhook.

How much does it cost for an online store?

Pricing depends on request volume and connected channels. Plans are available for small, medium and large businesses β€” contact us for a custom quote.

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