Case study

HAPP AI
in e-commerce

How one AI assistant replaced customer support β€” tracking orders, processing returns and boosting sales through personalised recommendations.

Capabilities

What HAPP AI does in e-commerce

From product search to delivery rating β€” the assistant accompanies every buyer at every step.

Order tracking

The buyer sends an order number β€” AI instantly replies where the parcel is and when it arrives.

Where is my order #4821?
🚚 On the way, arrives tomorrow

Personalised recommendations

AI selects products based on budget, preferences and each client's purchase history.

Find me sneakers under $80

β†’ Here are 3 options for you πŸ‘Ÿ

Returns & exchanges

Return filing, refund status and size exchange β€” no queue, no operators.

Return #4821βœ“ Approved
Reason: wrong size
Refund: 2–3 business days

Cart recovery

If a buyer left with a full cart β€” the assistant sends a reminder via messenger and helps complete the purchase.

Reminder

πŸ›’ 3 items in your cart

Complete purchase β†’

Review collection

After delivery the assistant asks to rate the product and leave a review β€” automatically and on time.

Your order delivered

Rate your purchase ⭐

Real call

Hear how AI assists a buyer

A real recording β€” a buyer checks their order status through the HAPP AI voice assistant.

Online store Β· Voice assistant

Buyer checks order status

0:00--:--
2,400+ orders / month
< 2 sec response
89% automated
Results

Numbers that speak for themselves

Real online store metrics 30 days after connecting HAPP AI.

of buyer requests handled by AI without an operator

89%

Orders

2 400+

orders per month via messengers

Conversion

+28%

conversion growth from personalised recommendations

Client review

What store owners say

Our support team was drowning in repetitive questions β€” where's my order, how to return, is it in stock. After HAPP AI 89% of these close automatically. We halved the support team and redirected resources to growing the store.

Maxim Semenchenko

Founder, ModaShop β€” multi-brand online store

Setup

How to connect HAPP AI to a store

From sign-up to the first automated reply β€” under an hour.

Step 1

Connect your sales channels

Connect Telegram, Instagram, Viber or WhatsApp β€” wherever your buyers already are.

  1. 1Sign up at my.happ.tools
  2. 2Connect the required channels in the Channels section
  3. 3Check incoming messages in the unified inbox

Supported channels

  • Telegram
  • Instagram Direct
  • Viber
  • WhatsApp Business
  • Facebook Messenger

Step 2

Configure the assistant for your store

Upload your catalogue, connect CRM and set up scripts β€” the assistant will know every product and every order status.

  1. 1Upload product catalogue and delivery terms
  2. 2Connect your CRM or order management system
  3. 3Set up support and recommendation scripts

What to prepare

  • Product catalogue (CSV, API or manual)
  • Delivery and return policy
  • CRM or order system access
FAQ

Frequently asked questions

Answers to the most common questions about HAPP AI for online stores.

Can HAPP AI track orders in real time?

Yes. HAPP AI connects to your order management system via API or Webhook. A buyer sends an order number β€” the assistant instantly retrieves the live status and responds.

How does AI recommend products?

The assistant analyses the buyer's request, budget and previous purchases. Based on your catalogue it generates personalised recommendations and sends them directly in the messenger.

Can the assistant process returns?

Yes. The assistant collects the necessary information, creates a return request in your system and notifies the buyer about refund timelines. All without an operator.

Which CRMs and platforms are supported?

HAPP AI integrates with Bitrix24, amoCRM, KeyCRM, Shopify, WooCommerce and others via API or ready integrations. For custom systems β€” Webhook.

How much does it cost for an online store?

Pricing depends on request volume and connected channels. Plans are available for small, medium and large businesses β€” contact us for a custom quote.

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